This handout is from a talk I gave to the Northern AZ Romance Writers in Prescott last month. It's an update of my "Print vs. epub" talk, with added information about the new self-pub options available to writers.
My take is that each form of publishing has its trade-offs--and that you need to understand what you get and what you give up.
The Current Face of Publishing
Print Publishers, E-publishers, DIY E-publishing
Your Publishing Path = Your goals (achievement, financial) + understanding the trade-offs involved in each type of publishing
Your path is your path, no matter which one others perceive
as more "prestigious" or financially sound.
Print "New York" (Traditional) Publishers
Predominantly New York-based large corporate publishers (Random House, St. Martin's, Penguin [Berkley, NAL, Signet], Kensington, Harlequin, Grand Central [Hatchett])
Advantages
Distribution to major chain bookstores and big box stores
(Walmart, Target)
Aggressive marketing to booksellers who in turn market your book
International distribution
Potential of high advances (six figures and up)
Increased possibility for making national best-seller lists
Some large publishers now offering ebook first lines
Disadvantages
Only top-tier authors and authors whom editors wish to build get large advances and aggressive marketing to booksellers
A system that can quickly kill careers of mid-list authors (diminishing print runs, no support w/ booksellers)
Advances, even large ones, dribbled out over several years
No author control over covers, book price, distribution, print runs, publishing schedule
Royalty payments twice a year, only if book has earned out its advance
Authors must market to readers (via social networks, booksignings, conventions, promotion materials) and foot the costs
Comparatively low ebook royalties (25% of net proceeds is common; can be as low as 6% of cover price)
Authors can feel lost or neglected in huge corporations
Publishers tend to focus on narrow band of "what sells"
Small (Print) Press
Independent presses, some with only two or three employees; specialized presses (one genre only, or distribution to one channel, e.g., libraries). Examples: Avalon, Poisoned Pen, Walker Books, ImaJinn
Advantages
Smaller, family-like atmosphere
Small presses can be prestigious and produce award-winning authors
Good distribution within specialization
Good sales and/ or awards at small press can lead to contracts at larger presses.
Some small presses can sell mass market rights to get you wider distribution.
Disadvantages
Very small advances ($500-$1000) and small chance of earn-out
Limited distribution
Small print runs
Little or no author control over price, print run, distribution, publication schedule (though more author input is possible)
Ebook Publishers ("Ebook First" Pubs)
Small to medium-sized publishers, sometimes specializing in one or two genres (e.g., romance; erotic romance), publishes ebooks first, then might publish a small run of print books or POD books. Examples: Samhain, Ellora's Cave, LooseID
Advantages
Well-established publishers have loyal readerships
Distribution to predominant ebook vendors (Amazon, B&N, Sony)
Higher ebook royalty rates than print houses (30-40% of cover price is common)
Quarterly to monthly royalty payments
Some epubs now placing authors on New York Times and USA Today bestseller lists
Disadvantages
No advances
Little to no author control over covers (though more flexibility in this area)
No author control over price, publication schedule, print publications
Print publication of the ebook follows slowly, sometimes not at all
Saturation of ebook market means fewer sales per author
Do-It-Yourself Ebook Publishing (Indie Publishing)
Authors use services such as Kindle Direct Publishing; PubIt (Barnes & Noble), and Smashwords to package and distribute ebooks
Advantages
Distribution to all major e-vendors (Amazon, B&N, Sony, Kobo, and others)
Higher royalty rates (35-70% of cover price)
Monthly or quarterly royalty payments
Complete author control over covers, pricing, distribution, publication schedule, marketing, and story
Books can earn into the hundreds of thousands of dollars
Cover and formatting costs can be minimal ($100-$300 per book)
Instant access to sales numbers
Disadvantages
No advances
Author assumes all cost and responsibility for editing / proofreading ms
Author assumes all costs for packaging and marketing the book: Cover design, formatting, marketing materials, advertising
Non-writing aspects (marketing, ms. formatting, etc) can be time and labor intensive
Print distribution minimal
Not all books earn high $ amounts
Conclusion: Carefully consider your options before taking the plunge in any direction, and understand the pitfalls you may encounter. Realize that no publishing career will be without ups and downs, mistakes, and setbacks. Understand what each publishing model can do for you, and what it can't, and plan accordingly.
Showing posts with label writing career. Show all posts
Showing posts with label writing career. Show all posts
Wednesday, June 15, 2011
Monday, September 14, 2009
Professional Jealousy--How to Deal with It and Make It Work for You
I have been trying to write a post on Professional Jealousy for some time. I started the draft months ago, but have been too busy to finish. No one should be jealous of my organization skills! LOL But here goes:
What is Professional Jealousy?
Professional jealousy is really envy--something wonderful happens to someone else and you wish it had happened to you. If you want to be Biblical, you are coveting your neighbor's success. You want what they have.
The first thing you have to realize is that it's ok to envy someone. I envy one of my friends who travels the world every year. I'd love to do that! But circumstances at this point don't allow it. I envy another friend who always seems to have the coolest gadgets. I want them! But I have other expenses I have to take care of first.
And when I was unpublished, I hung out on online loops where every week someone else had won a contest or gotten a request for a full or signed with an agent or pubbed a book, while nothing, nothing, nothing happened to me. Sometimes it got to be where I couldn't sign onto the loop without feeling a great wash of despair.
But don't feel bad. Envy is natural. When we want something (and want it bad!), it seems unfair that it happens to someone else.
Then I looked at it this way:
1. Do I want what they have? YES!
2. Am I willing to work very hard to have the same succes? YES!
3. Do I want to take someone else's success away from them? NO.
No, I don't want to take the shiny trophy away from the person who is weeping with happiness, surrounded by her family and friends cheering for her because she won it. She worked hard, she likely had many, many problems along the way (personal and professional), and she probably deserves the damn trophy.
After I'd been writing a while I realized that no one's life is perfect, not even an author's (and these days I'm thinking, especially not an author's! LOL).
No one achieves without a lot of sweat, heartache, pain, and sacrifice. Very, very few people are handed things on a platter. (It might seem like some people are, but it's extremely rare, and it may be that you just can't see the pain behind the success.)
The most important question up there is:
Am I willing to put in the time, energy, and labor to get what that person I envy has?
If your answer is No, then the rest of this post probably won't help you. You are expecting things to be handed to you, and I'm sorry, they won't be. Nothing is free.
If it's Yes, then let me see if I can help you harness your envy and make it work for you.
How to Harness the Ugly Emotion and Make it Work for You
One way to curtail your jealousy is to realize that no one--no one at all--achieves anything without a price.
I've seen authors leap to the top with their first book (doing way better than me), only to be gone within a few years.
I've seen authors' careers lag for years before they finally hit the right note and shoot to the top, baby! (I mean, one year these authors are completely ignored at the conferences; the next, they can't walk without a crowd on their heels.)
--Aside: I can think of at least five authors off the top of my head whose first series were very modest successes, if that. Then they did a name change/genre change and zoomed upward. I figure that's because they're now more market savvy, have more experience writing books, and just wrote the right thing at the right time.
I've seen authors start at the bottom and progress slowly and steadily to the top. I can think of names in that area too.
Another way to look at it
Everyone has a different path to success. Some luck out with the best agents right away and land delicious contracts while the rest of us are still struggling. Some people write for years before they strike paydirt with a good contract. Some get published then languish low on the midlist for a decade before they have a hit.
You know what? Each of these authors might in the end make the same amount of money and have the same number of sales. And yet, they each reached that level in a different way.
So if you think--everyone's getting published but me!! That might be true!
Today. Maybe even next week. Some day, it will be you getting published/winning that award/landing that dream agent.
It really will happen.
The fact that other people succeed BEFORE you do, DOES NOT MEAN THAT YOU WILL FAIL.
How to Use Jealousy to Your Advantage
Also known as Market Research!
There's always going to be someone out there you envy. Someone got published. Someone won that award. Someone got an agent.
Do you want to get published?
Do you want to win the award?
Do you want the agent?
Here's what you do. Read that person's book. Don't bother trying to read them before they're sold (e.g., asking friend to read her GH finaling book)--you want an example of what SOLD. Because A BOOK WINNING A CONTEST DOES NOT MEAN THAT THE BOOK IS MARKETABLE.
Sad but true.
But the reverse is also true: LOSING A CONTEST DOES NOT MEAN THAT THE BOOK IS NOT MARKETABLE.
Say woo hoo.
(I tanked in as many contests as I won before I was published--imagine my confusion.)
Anyway: Read the book. Analyze the book. What do you think caught the readers' attention? What is the writing style? Simple and plain? Lyrical and witty? Did it have innovated ideas, a twist on the tried and true? Or did it feed a market greedy for more of the same?
What happens if you don't like the book? If you're thinking "This is the most putrid trash I've ever read. How did this get published??!!"
Do the following:
Go into a back room in your house alone.
Scream. Pout. Kick the walls (not too hard; you'll just have to fix them)
Shout: "It's not fair! I hate her!"
Have a sullen temper tantrum.
Then suck it up.
Put your emotions aside and read the dang book. What do you think caught the readers' attention? What is the writing style like? (You know the drill).
Do You Mean I Have to Write This Person's Book?
No.
Of course not. You have to write your book. I'm just trying to get you to diffuse your envy and turn it into a learning experience.
What if I Just Don't Get It and Hate the Book and Never Want To Write Anything Like That?
Then that writing style/theme/market/audience is not for you. That's fine. There are SO many opportunities and markets and styles and subgenres that you'll find your niche if you are willing to try.
Therefor, you can stop being envious of that writer! You don't want to succeed in that area anyway.
Read other books of successful authors. Find the ones you fall in love with. It's likely that those styles and subgenres are ones you connect with, and probably what you should be writing. (I say probably, because some people have a heck of a time writing what they love to read. Oh well! We all find our talent one way or another.)
One Other Thing I Should Mention about Negative Wishes, or Hoping Mega-Bestselling Author will Fall into A Well and Clear the Field for You
It doesn't happen that way.
Actually, you want mega-bestelling author to succeed.
Why? Because booksellers like sure things.
If certain types of books sell very, very well (e.g., romances; time travels; Manga; whatever) it's much more likely that your book in the same niche will be published and sell well too. Publishers and booksellers like a sure thing. I can't stress this enough. (Yes, they take chances on new things too. But warily. Sometimes new things take them by surprise. If it's your new thing, yay you!)
If you write romance, you want every romance author out there to do well. So that the romance genre will still be there when you want to publish in it!
(To make things complicated, though, never write so closely to a trend or popular subgenre that the shelf life of your career is about two minutes. That's another post!)
Other Ways to Deal
If you just can't stand that you seem to get no breaks and everyone on the Internet is talking about THIS aspiring author that they say is the Next Big Thing, and no one, but no one is paying any attention to you, and you have heartburn and can't think about anything else, let alone write your book:
Stop.
Turn off the Internet.
Just. Don't. Look.
If you can't handle it, I implore you, let it go and don't participate. Obsession only loses you valuable writing time. Take all that emotion and put it into your stories!!
The Spotlight Shifts
The publishing business is fluid. One day everyone says a certain author is the Next Big Thing. The next, no one can remember her name. I've forgotten the names of many authors I swore, when I was unpubbed, would be The Next Big Thing. Everyone on the aspiring author loops were sure of it. They were the darlings of the group. Everyone ignored me, or responded to my questions with condescending dismissal.
Guess what happened?
Yep. Here I am a multipubbed author making a nice living, while most those people gave up.
Sometimes the spotlight is on me. When I won a Rita. When I hit USA Today for the first time. When I was headlining the Immortals series. When Madness of Lord Ian came out.
Right now, no one can be paid to care. I'm not doing anything interesting right now. (To the world. To me, I'm busier than I've ever been!)
Some of my books get hoopla. Some of my books get ignored.
It is the way of publishing.
I'm saying this so aspiring authors realize that the spotlight shifts. When it's shining brightly on you, be gracious, lap it up, do your best to thank people who are shining it on you.
When it's not on you, breathe a sigh and get back to work!
What is Professional Jealousy?
Professional jealousy is really envy--something wonderful happens to someone else and you wish it had happened to you. If you want to be Biblical, you are coveting your neighbor's success. You want what they have.
The first thing you have to realize is that it's ok to envy someone. I envy one of my friends who travels the world every year. I'd love to do that! But circumstances at this point don't allow it. I envy another friend who always seems to have the coolest gadgets. I want them! But I have other expenses I have to take care of first.
And when I was unpublished, I hung out on online loops where every week someone else had won a contest or gotten a request for a full or signed with an agent or pubbed a book, while nothing, nothing, nothing happened to me. Sometimes it got to be where I couldn't sign onto the loop without feeling a great wash of despair.
But don't feel bad. Envy is natural. When we want something (and want it bad!), it seems unfair that it happens to someone else.
Then I looked at it this way:
1. Do I want what they have? YES!
2. Am I willing to work very hard to have the same succes? YES!
3. Do I want to take someone else's success away from them? NO.
No, I don't want to take the shiny trophy away from the person who is weeping with happiness, surrounded by her family and friends cheering for her because she won it. She worked hard, she likely had many, many problems along the way (personal and professional), and she probably deserves the damn trophy.
After I'd been writing a while I realized that no one's life is perfect, not even an author's (and these days I'm thinking, especially not an author's! LOL).
No one achieves without a lot of sweat, heartache, pain, and sacrifice. Very, very few people are handed things on a platter. (It might seem like some people are, but it's extremely rare, and it may be that you just can't see the pain behind the success.)
The most important question up there is:
Am I willing to put in the time, energy, and labor to get what that person I envy has?
If your answer is No, then the rest of this post probably won't help you. You are expecting things to be handed to you, and I'm sorry, they won't be. Nothing is free.
If it's Yes, then let me see if I can help you harness your envy and make it work for you.
How to Harness the Ugly Emotion and Make it Work for You
One thing I've learned about very successful authors: They work very, very hard. They want success so much that they are willing to give up time with family, vacations, sleep, watching TV, and other things to achieve their goals. These people are willing to put in the hours, the labor, the pain and depression to become stars of the literary world--well, let's face it, to be published at all!
One way to curtail your jealousy is to realize that no one--no one at all--achieves anything without a price.
I've seen authors leap to the top with their first book (doing way better than me), only to be gone within a few years.
I've seen authors' careers lag for years before they finally hit the right note and shoot to the top, baby! (I mean, one year these authors are completely ignored at the conferences; the next, they can't walk without a crowd on their heels.)
--Aside: I can think of at least five authors off the top of my head whose first series were very modest successes, if that. Then they did a name change/genre change and zoomed upward. I figure that's because they're now more market savvy, have more experience writing books, and just wrote the right thing at the right time.
I've seen authors start at the bottom and progress slowly and steadily to the top. I can think of names in that area too.
Another way to look at it
Everyone has a different path to success. Some luck out with the best agents right away and land delicious contracts while the rest of us are still struggling. Some people write for years before they strike paydirt with a good contract. Some get published then languish low on the midlist for a decade before they have a hit.
You know what? Each of these authors might in the end make the same amount of money and have the same number of sales. And yet, they each reached that level in a different way.
So if you think--everyone's getting published but me!! That might be true!
Today. Maybe even next week. Some day, it will be you getting published/winning that award/landing that dream agent.
It really will happen.
The fact that other people succeed BEFORE you do, DOES NOT MEAN THAT YOU WILL FAIL.
How to Use Jealousy to Your Advantage
Also known as Market Research!
There's always going to be someone out there you envy. Someone got published. Someone won that award. Someone got an agent.
Do you want to get published?
Do you want to win the award?
Do you want the agent?
Here's what you do. Read that person's book. Don't bother trying to read them before they're sold (e.g., asking friend to read her GH finaling book)--you want an example of what SOLD. Because A BOOK WINNING A CONTEST DOES NOT MEAN THAT THE BOOK IS MARKETABLE.
Sad but true.
But the reverse is also true: LOSING A CONTEST DOES NOT MEAN THAT THE BOOK IS NOT MARKETABLE.
Say woo hoo.
(I tanked in as many contests as I won before I was published--imagine my confusion.)
Anyway: Read the book. Analyze the book. What do you think caught the readers' attention? What is the writing style? Simple and plain? Lyrical and witty? Did it have innovated ideas, a twist on the tried and true? Or did it feed a market greedy for more of the same?
What happens if you don't like the book? If you're thinking "This is the most putrid trash I've ever read. How did this get published??!!"
Do the following:
Go into a back room in your house alone.
Scream. Pout. Kick the walls (not too hard; you'll just have to fix them)
Shout: "It's not fair! I hate her!"
Have a sullen temper tantrum.
Then suck it up.
Put your emotions aside and read the dang book. What do you think caught the readers' attention? What is the writing style like? (You know the drill).
Do You Mean I Have to Write This Person's Book?
No.
Of course not. You have to write your book. I'm just trying to get you to diffuse your envy and turn it into a learning experience.
What if I Just Don't Get It and Hate the Book and Never Want To Write Anything Like That?
Then that writing style/theme/market/audience is not for you. That's fine. There are SO many opportunities and markets and styles and subgenres that you'll find your niche if you are willing to try.
Therefor, you can stop being envious of that writer! You don't want to succeed in that area anyway.
Read other books of successful authors. Find the ones you fall in love with. It's likely that those styles and subgenres are ones you connect with, and probably what you should be writing. (I say probably, because some people have a heck of a time writing what they love to read. Oh well! We all find our talent one way or another.)
One Other Thing I Should Mention about Negative Wishes, or Hoping Mega-Bestselling Author will Fall into A Well and Clear the Field for You
It doesn't happen that way.
Actually, you want mega-bestelling author to succeed.
Why? Because booksellers like sure things.
If certain types of books sell very, very well (e.g., romances; time travels; Manga; whatever) it's much more likely that your book in the same niche will be published and sell well too. Publishers and booksellers like a sure thing. I can't stress this enough. (Yes, they take chances on new things too. But warily. Sometimes new things take them by surprise. If it's your new thing, yay you!)
If you write romance, you want every romance author out there to do well. So that the romance genre will still be there when you want to publish in it!
(To make things complicated, though, never write so closely to a trend or popular subgenre that the shelf life of your career is about two minutes. That's another post!)
Other Ways to Deal
If you just can't stand that you seem to get no breaks and everyone on the Internet is talking about THIS aspiring author that they say is the Next Big Thing, and no one, but no one is paying any attention to you, and you have heartburn and can't think about anything else, let alone write your book:
Stop.
Turn off the Internet.
Just. Don't. Look.
If you can't handle it, I implore you, let it go and don't participate. Obsession only loses you valuable writing time. Take all that emotion and put it into your stories!!
The Spotlight Shifts
The publishing business is fluid. One day everyone says a certain author is the Next Big Thing. The next, no one can remember her name. I've forgotten the names of many authors I swore, when I was unpubbed, would be The Next Big Thing. Everyone on the aspiring author loops were sure of it. They were the darlings of the group. Everyone ignored me, or responded to my questions with condescending dismissal.
Guess what happened?
Yep. Here I am a multipubbed author making a nice living, while most those people gave up.
Sometimes the spotlight is on me. When I won a Rita. When I hit USA Today for the first time. When I was headlining the Immortals series. When Madness of Lord Ian came out.
Right now, no one can be paid to care. I'm not doing anything interesting right now. (To the world. To me, I'm busier than I've ever been!)
Some of my books get hoopla. Some of my books get ignored.
It is the way of publishing.
I'm saying this so aspiring authors realize that the spotlight shifts. When it's shining brightly on you, be gracious, lap it up, do your best to thank people who are shining it on you.
When it's not on you, breathe a sigh and get back to work!
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